Thursday, October 14, 2004

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Positioning, with which keywords?

Not all words or phrases are of equal importance.
Being on the front page for a search example. " implementation websites (535,000 pages on Google) is clearly more difficult to be for the phrase" construction sites modena (45,700 pages on Google).
As a result the sentences on which interest must be on the front page of the research must be:

  • on the target score (local, national, international)
  • phrases to target of vision we want to achieve.

I hardly find any interest in me from a customer of Palermo when I am sure that I can not serve because I work only in the Northeast. So all the effort made to place it on a generic phrase like "construction sites" would be wasted.

eg a manufacturer of swimming pools in Switzerland, wants to be visible to the word "pool" and spend money and effort to achieve the goal, without realizing that a better target and easier to reach was certainly visible to "production pools "


SAME construction sites
Landing Construction Listings Web Directory
p10m

Monday, October 4, 2004

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Which engine positions?

Not all engines are of equal importance as you can see in this graph the percentage of visitors coming from search engines, site SAME September 2004.



Move to first page on Google and about 10 times higher than that be on any other engine.
As a result the visibility that you get to be on the front page 1 time on Google and you get like 10 times if we are on the front page Virgilio

If you want, or we need to move the site because invisible course we try not to pay the same price to all placements .

Investing in creating sites with optical engine, rather than paid to edit and move them later.
So the best sites is invisible baskets and get them done by those who seek to maximize them.

implementation strategies sites optimized for search engines
Landing Page Design. Pay Per Click Campaigns
Italian directory of sites on search engines first

Friday, October 1, 2004

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Operators and price positioning and optimization

key players and Prices:


Place a word or phrase that means that all operators to ensure that the site appears in the first two pages search for that phrase in any of the main engine .
The service may or may not include an initial study with a choice of keywords and work on the site, also includes a monthly report of the results and so on.

Considering that the visibility requirements of a site that should be run well beyond the position for 10 words you understand:

  • that the figures for investment are substantial and the reach of most uncertain with respect to economic performance that is produced.
  • That place is a site activity difficult, time consuming, study and knowledge, these figures would otherwise unjustified
  • That maybe worth investing in developing sites with optical engine, rather than paid to edit and move them after

implementation strategies sites optimized for search engines
Landing Page Design. Pay Per Click Campaigns
Italian directory of sites on search engines first