Sunday, May 9, 2010

Grinding With A Belt Dance

ENVIRONMENT, THE MAGAZINE THAT SPEAKS TO THE EU ENVIRONMENT


finally sees the ambient light. An innovative publishing project that finds its natural expression in the themes of environmental sustainability.

Environment is a journal of environmental information, on paper, approved by the Court of Rome, led by Alessandra Lombardi ANSA Eco - Energy, coordinated by Sergio Ferraris already editor of Which Energy, edited by ADL Publishing Ltd, the publishing company ADL Group with headquarters in Rome and drafting.

But in this space I would not talk about the journalistic product itself, rather than to shift focus to all of you, my dear fellow travelers, virtual and real, the feeling that came I found out when for the first time the magazine in her hands.

emotion, that I can hardly describe it, however, assumes an even greater significance when compared to the tortuous path.

A journey which started in March 2009, when he developed in me the idea that a media vehicle, cutting the most popular and comprehensible language, authoritative interventions that could accommodate and attract the entire community technical - scientific, gathering good practices and urging all levels of society, so as to generate a reversal nell'esasperazione consumerism of the modern understanding, facilitating the insertion a message which claims responsibility and awareness of developments, it was possible.

13 months to see it, to read, to say he was born, finally here it is. I savor every moment, it was exciting to even open the envelope outside lens with which a newspaper is packed ready for deployment, I spent several minutes looking at me in amazement at the cover, as if I had never seen a similar product, I started browse, and before the editorial, then the review, then the initial sections, the interview, in short, after I won a competition with myself, whatever the feedback on the market, I have already won!

This for me was an unforgettable experience and great value, I had not the slightest idea of \u200b\u200bwhat were the steps to build a team of editorial staff, an imprint of what it was, nor how they might structure and a summary of which should require a professional journal worthy of note, and what were the tools available to achieve widespread use, in fact I was fasting all in terms of publishing, I just had the idea, the will and determination, but also the clear vision of what I wanted and a fair command of the issues.

I had the great fortune to meet great communication professionals and well known personalities of the scientific, which have allowed a simple idea into a concrete plan by 15 000 readers and two international events already scheduled, as a media partner.