If we use tables to format the pages:
- try to nest them as little as possible. The best solution is to not put tables inside other tables
- The engine reads the table from the first row and first column to the right and then passes on the second line. So: attention to how the merged table cells, and possibly more important to put the text on the first line
A very important effect in the use of tables is that they are well indexed by Google when they are used to hold data and not format the page.
The following table inserted into a htm page first page placements achieved, (with few competitors) much higher than those obtained from other pages which cover the same topic.
positioning in third place with a word included in the column labels and in the name of the page.
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